Our Purpose
Our Vision
We are a mission-driven nonprofit organization based in Santa Fe, New Mexico, working at the dynamic intersection of compassion and systemic change. Our core purpose is to empower local outdoor recreation professionals to thrive economically, so they can serve as ambassadors of stewardship, access, and preservation of the natural world.
By investing in the people who support and sustain New Mexico’s outdoor economy—guides, outfitters, educators, trail builders, small business owners—we ensure that the state’s natural beauty is not only preserved but elevated through a community of thriving, skilled, and economically secure professionals.
A thriving New Mexico where outdoor professionals are equipped, empowered, and valued—driving inclusive economic growth and preserving our shared natural heritage for generations to come.
Focus Areas
EDUCATION
Youth Career Awareness & Exposure
We are committed to building the next generation of outdoor leaders.
ECONOMIC
DEVELOPMENT
Small Business Empowerment
We support outdoor recreation entrepreneurs and independent professionals with resources, mentorship, and access to capital.
TRAINING
Career Development & Apprenticeships
We promote workforce development through certified, experience-based pathways.
Lets Thrive
Help Others Thrive
As a Mentor, you’ll have the opportunity to walk alongside local entrepreneurs as they pursue their dreams of starting or growing their businesses. Guided by our core values, you’ll listen deeply to their vision, help them navigate challenges, and uncover opportunities for growth. Most importantly, you’ll inspire and guide them on their journey—empowering them to transform aspirations into achievements and potential into lasting success.
Help You Thrive
Whether you’re taking the first step with a brand-new idea or striving to elevate your existing business, our mentors are here to walk beside you—completely free of charge and grounded in our core values. They are more than advisors; they are passionate champions of your vision, dedicated to sharing their wisdom and fueling your journey. With their guidance, experience, and unwavering belief in your potential, you’ll be empowered to thrive.
Learn About Our Core Values
Centering inclusion in all programs and pathways
Equity
Uplifting people as the heart of conservation and access
Compassion
Cultivating deep respect for land, water, and community
Stewardship
Turning passion for the outdoors into sustainable careers
Empowerment
Bridging generations, cultures, and systems for shared progress